Most strategy sessions fail before they even begin. We walk into the room with spreadsheets, revenue targets, and a list of things we want to change, but we often overlook the very thing that drives the results—our thinking. If you are preparing to map out your next quarter or year, stop focusing on the "what" for a moment and ask these three questions to ensure your plan actually moves the needle. 1. Is this strategy built on “Shoulds” or “Wants”? It is easy to build a plan based on what the industry expects or what you think a successful company should look like. But if the strategy isn't aligned with your actual internal drivers, you will eventually find yourself resisting your own plan. When a goal is a "should," it feels like pushing a string up a hill. When it’s a "want," you find the natural flow. Before you commit to a direction, ask if it truly aligns with your purpose and your "Sweet Spot," or if you are simply performing a role....