Nobody "Buys" Coaching. Let’s be honest: nobody wakes up in the morning excited to "buy" coaching. We don't buy services; we invest in desired outcomes. We invest in where we want to go, not just where we are. If you were to treat yourself as an investment—like a stock or a business venture—what is the dividend you are looking for? What is it that you really want? It’s a deceptively simple question. When we start a conversation with someone just starting their journey of being coached, it might begin with simple prompts or specific professional goals. But very quickly, those questions will help you realize something profound: You are creating everything that happens in your life. That is the pivotal moment. Once you realize you have that agency, the ceiling lifts. You stop looking for small fixes and start dreaming bigger. The Gap Between Success and Satisfaction To illustrate this, let’s look at a specific group we often see this dynamic play out with: Financi...